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Unraveling Platform Strategies: A Review from an Organizational Ambidexterity Perspective
School of Business Administration, Nanjing University of Finance and Economics.
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-7432-3713
Thayer School of Engineering, Dartmouth College, Hanover, NH.
Questrom School of Business, Boston University.
2017 (English)In: Sustainability, ISSN 2071-1050, E-ISSN 2071-1050, Vol. 9, no 5, article id 734Article in journal (Refereed) Published
Abstract [en]

Platform strategies, which highlight the interdependence in and evolution of business ecosystems, are increasingly relevant for sustainable business models in the digital era. So far, platform research has existed as a fragmented body of insights from different fields, but an integrated theoretical perspective can lead to a more coherent understanding of the research overall. Organizational ambidexterity emphasizes the balance between exploration and exploitation, which is particularly conducive to understanding the sustainability of a firm. Using an organizational ambidexterity perspective, the authors analyze five platform strategies: pricing, openness, integration, differentiation, and envelopment. This paper provides a systematic review of the theoretical and empirical studies in leading management, economics, and information systems journals from 2000 to 2016. The findings show that platform strategies can help platform owners achieve ambidexterity by domain, temporal, and organizational separation. Finally, this paper proposes an agenda for future research.

Place, publisher, year, edition, pages
MDPI AG , 2017. Vol. 9, no 5, article id 734
Keywords [en]
platform strategies; pricing; openness; integration; differentiation; envelopment; organizational ambidexterity
National Category
Business Administration Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-63268DOI: 10.3390/su9050734ISI: 000404127800059Scopus ID: 2-s2.0-85019069241OAI: oai:DiVA.org:ltu-63268DiVA, id: diva2:1093472
Note

Validerad; 2017; Nivå 2; 2017-05-11 (andbra)

Available from: 2017-05-07 Created: 2017-05-07 Last updated: 2018-07-10Bibliographically approved

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