Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
A critical discourse analysis of the magazine Gotland 2016 in the context of sustainability
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Business Studies.
2016 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This master thesis aims to examine texts of an international tourism promotional magazine Gotland 2016 to figure out whether it will help or on the contrary hinder sustainable development. Though promoters and writers held the beliefs to sustain tourism by prolonging tourism seasons and attracting international tourists, to our bewilderment, they not only failed to stick to its point as such but also expressed the opposite thoughts and notions among the texts. During the process of the analysis, the author found out that in Gotland 2016, the images of Visby, oceans scenes, summer, nature / tourist scenes and exoticism are strengthened while the opposite of these images are inevitably weakened simultaneously, which obstruct the extension of tourism seasons as well as lowering expectations for international tourists. This, in the long run, will hinder continuous development of local area in economic, environment and social sense. Particularly in this master thesis, social sustainability is discussed with priority since it is always likely to be overlooked and seen as less important than other aspects of sustainable tourism. In consequence, it is suggested that the wellbeing of local communities is equally important as environment protection and economic growth when promoting tourism development. 

Place, publisher, year, edition, pages
2016. , p. 69
Keywords [en]
Tourism, Sustainability, Power, Critical Discourse Analysis
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:uu:diva-319388OAI: oai:DiVA.org:uu-319388DiVA, id: diva2:1088825
Educational program
Master Programme in Sustainable Management
Supervisors
Examiners
Available from: 2017-04-24 Created: 2017-04-16 Last updated: 2017-04-24Bibliographically approved

Open Access in DiVA

fulltext(1748 kB)157 downloads
File information
File name FULLTEXT01.pdfFile size 1748 kBChecksum SHA-512
8cb843efca9fd5989cbcc230cd08b4ec6b3feb7058683174219ebff015803fdd170ab4cd0fbaccc0ac376c9415474fe5a8cf956425f99c74138a2b98b0853460
Type fulltextMimetype application/pdf

By organisation
Department of Business Studies
Social Sciences

Search outside of DiVA

GoogleGoogle Scholar
Total: 157 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 270 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf