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”Nu vänder vi blad”: En innehållsanalys av kung Carl XVI Gustafs krishantering av boken Carl XVI Gustaf - den motvillige monarken.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
“Nu vänder vi blad” : A content analysis of His Majesty the King Carl XVI Gustaf’s crisis management concerning the book Carl XVI Gustaf – den motvillige monarken. (English)
Abstract [sv]

I denna studie analyseras kung Carl XVI Gustafs kommunikation och hantering av media i samband med den kris som utspelade sig efter att boken Carl XVI Gustaf – den motvillige monarken publicerats. Utifrån den post som kung Carl XVI Gustaf besitter och som finansieras av svenska skattemedel finns det ett samhällsintresse i att studera och granska kungahuset närmare. Denna studie tar upp ett tämligen outforskat perspektiv nämligen kung Carl XVI Gustafs kriskommunikation. Det material som ligger till grund för analysen är de tre tillfällen där han mötte media i samband med utgivandet av boken. De teorier som ligger till grund för denna studie är faller inom kriskommunikation och retorik. Eftersom boken behandlar kung Carl XVI Gustafs privatliv diskuteras också gränsdragningen mellan privat och offentligt samt hur kriser kan påverka förtroendet. Den metod som brukas är Karlberg och Mrals retoriska analysmodell. Studien visar att kung Carl XVI Gustaf till en början har en mer avslappnad och humoristisk ton i sin retorik. Detta står i kontrast med den mer formella och ansträngda retoriken som kung Carl XVI Gustaf brukar senare i sin krishantering. Utifrån rådande riktlinjer inom kriskommunikation rekommenderas att agera snabbt och föra en tydlig dialog vilka är två aspekter som kung Carl XVI Gustaf bryter mot. Av Benoits försvarsstrategier använder kung Carl XVI Gustaf ett flertal men förnekelsestrategin är den som brukas i högst utsträckning. 

Abstract [en]

This study analyzes how His Majesty the King Carl XVI Gustaf communicated and managed media concerning the crisis that took place in connection with the publication of the book Carl XVI Gustaf – den motvillige monarken. Due to the fact that he is king of Sweden and that his work is financed by Swedish taxpayers there is a public interest in studying him and the royal family closer. This study touches on a rather unexplored perspective, namely His Majesty the King Carl XVI Gustaf’s crisis communication. The material that creates the foundation for this study is the three times where he meets media in connection with the publication of the book. The theories used to create the foundation in this study are rhetoric and crisis communication. Due to the fact that the book mentions things from his private life a discussion concerning private and public will be held and how crises might have an impact on trust. The method that will be used is Karlberg and Mral’s rhetorical analysis model. The study shows that His Majesty the King Carl XVI Gustaf at first has a more relaxed and humorous rhetoric. This stands in contrast to the more formal and strained rhetoric used later in his crisis management. According to current guidelines in crisis communication organizations are recommended to act fast and keep a clear communication, two aspects that he seems to go against. Of Benoit’s defense strategies His Majesty the King Carl XVI Gustaf seems to use several, although the denial strategy seems to be the most frequently used.   

Place, publisher, year, edition, pages
2017. , 66 p.
Keyword [en]
Carl XVI Gustaf, Rhetoric, Crisis communication, Image repair theory, Private, Public
Keyword [sv]
Carl XVI Gustaf, Retorik, Kriskommunikation, Image repair theory, Privat, Offentligt
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-35283ISRN: JU-HLK-MKA-1-20170101OAI: oai:DiVA.org:hj-35283DiVA: diva2:1086943
Subject / course
HLK, Media and Communication Studies
Supervisors
Examiners
Available from: 2017-04-18 Created: 2017-04-04 Last updated: 2017-04-18Bibliographically approved

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