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Creating Residential Real Estate Customers' Perceptions: Using E-commerce in Hanoi, Vietnam
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2017 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Aim: This study aims to investigate how e-commerce can be used to create perceptions of the residential real estate customers.

Method: A qualitative abductive method is used aimed at collecting relevant data. The data was collected in Hanoi, Vietnam from sixteen interviews of residential real estate managers and customers respectively. In regards to the data analysis, content analysis technique was used on the notes gathered in the sixteen interviews.

Results & Conclusions: The main results reveal online advertisement was found to be a substantial factor in the creation of residential real estate customers’ perceptions in the e-commerce application. In addition, the results show that social media information could as well create their perceptions.

Suggestions for future research: The relationship between the agencies and the customers can be examined by using the residential real estate customers from the chosen agencies rather than using a convenient sampling technique.  

The contribution of the thesis: This study has contributed to creating a model of residential real estate customers’ perceptions in the use of e-commerce.

Place, publisher, year, edition, pages
2017. , 56 p.
Keyword [en]
e-commerce, residential real estate, customers’ perceptions, agencies, online advertisement, information.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-23832OAI: oai:DiVA.org:hig-23832DiVA: diva2:1085951
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Presentation
(English)
Supervisors
Examiners
Available from: 2017-04-13 Created: 2017-03-30 Last updated: 2017-04-13Bibliographically approved

Open Access in DiVA

Benjamin & Dam Final Master's Thesis(1724 kB)20 downloads
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf