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Webbdesign för att skapa tillit: Tillit, webbdesign och e-handel ur ett konsumentperspektiv
Mid Sweden University, Faculty of Science, Technology and Media, Department of Computer and System science.
2017 (Swedish)Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The electronic commerce, or e-commerce, grows each year and with this type of commerce comes unique problems that regular commerce does not have to deal with. E-commerce means that consumers cannot physically touch goods nor have face to face conversations with the retailer. Thus e-commerce involves unique trust issues compared to regular commerce. A key factor for the success of e-commerce is actively working towards gaining consumers trust and one aiding tool to do just that is using web design to gain it. The purpose of this study has been to generate a greater understanding of how web design influences consumer trust towards e-shops. To answer the studies research questions a literature review combined with a group interview and a survey has been carried out. The conclusion of this study points toward that concepts within web design influences consumer trust by various degree. Structure and layout were concepts of e-shops design that is of most importance for gaining consumer trust, even if the aesthetic appearance of e-shops is important.

Place, publisher, year, edition, pages
2017. , 37 p.
Keyword [en]
Trust, Web design, e-commerce, Consumer trust
National Category
Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:miun:diva-30520OAI: oai:DiVA.org:miun-30520DiVA: diva2:1085553
Supervisors
Examiners
Available from: 2017-03-29 Created: 2017-03-29

Open Access in DiVA

fulltext(355 kB)61 downloads
File information
File name FULLTEXT01.pdfFile size 355 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Department of Computer and System science
Information Systems, Social aspects

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf