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Ambidextrous Tensions: Dynamics of Creative Work in the Media Innovation Process
Jönköping University, Jönköping International Business School, JIBS, Business Administration. Jönköping University, Jönköping International Business School, JIBS, Media Management and Transformation Centre (MMTC).
Aalto University School of Business, Finland.
2017 (English)In: Journal of Media Innovations, ISSN 1812-7592, E-ISSN 1894-5562, Vol. 4, no 1, p. 44-59Article in journal (Refereed) Published
Abstract [en]

This article analyses creative work in one of Europe’s largest media organizations, in which a newly formed development team was tasked with creating a new multi-platform media product. The objective of this article is to explore the dynamics of team creativity in the process of developing and managing media content innovation. To do this, this study utilizes the concept of ambidexterity for understanding multi-level tensions between the on-going media production work and innovation processes typically co-existing in media operations. The results of the analysis indicate that, due to pressures created by the routine media production, media innovations require specific focus and prioritization to succeed. This requires recognizing, balancing and managing the ambidextrous tensions between exploration and exploitation in creative media work. In addition to practical implications for management of media innovations, this study contributes to research on media innovations, particularly from the perspectives of creative work and organizational creativity.

Place, publisher, year, edition, pages
Universitetet i Oslo, Centre for Research on Media Innovations , 2017. Vol. 4, no 1, p. 44-59
Keyword [en]
Ambidexterity; Media Innovation; Media Work; Organisational Creativity; Tensions
National Category
Business Administration Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-35251DOI: 10.5617/jmi.v4i1.2410Local ID: IHHMMTCISOAI: oai:DiVA.org:hj-35251DiVA, id: diva2:1084263
Available from: 2017-03-24 Created: 2017-03-24 Last updated: 2018-01-14Bibliographically approved

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