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Review Article: Development of innovation products by using Kano model
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
Halmstad University, School of Business, Engineering and Science, Centre for Innovation, Entrepreneurship and Learning Research (CIEL), Centre for International Marketing and Entrepreneurship Research (CIMER).
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

The aim of this review is to provide insights to the usage of Kano-model and innovation product development, and at the same time, answer to the research question “How customer needs can be identified by using Kano-model for innovation product development?” The research is conducted by reviewing existing literature on Kano- model and innovation product development (IPD). The relevant literature used for this research is conducted by utilizing the databases of Halmstad University and Google Scholar. A model for customer needs identification by using Kano model for Innovation Product Development (IPD) was constructed based on the reviewed theories. In addition, a general recognition for the term of IPD was acknowledged.

Place, publisher, year, edition, pages
2017.
Keywords [en]
Innovation product development, Kano-model, Customer needs
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-33513OAI: oai:DiVA.org:hh-33513DiVA, id: diva2:1080938
Subject / course
Scientific method
Available from: 2017-03-13 Created: 2017-03-12 Last updated: 2017-03-13Bibliographically approved

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fulltext(593 kB)320 downloads
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7eaa5e41489065c405de03d6c8534299ea7086d1a9f5a1c4881428fec347252c56bbff965012202f484ccafe3c96e2fc3164770119cfe0cc452c93b88c09b8aa
Type fulltextMimetype application/pdf

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Centre for International Marketing and Entrepreneurship Research (CIMER)
Business Administration

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