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Mobile payment analysed from the aspects of Kano model
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
2017 (English)Student paper other, 5 credits / 7,5 HE creditsStudent thesis
Abstract [en]

By applying the Kano Model on mobile payment, the paper aims at giving an overview on thebasic, performance and excitement requirements that affect customer satisfaction. In this paper,mobile payment customer requirements are compared to former research conducted onpayment methods in general. Furthermore, each requirement is divided into two parts focusingon Business-to-Customer and Business-to-Business aspects. The findings of the paper werethat while there is still some overlapping between general payment method and mobile paymentmethod requirements, some requirements such as security, fake-proof nature, reputation andreliability of the method has transformed and became more important. Furthermore, due totechnological advancements new customer requirements occur.

Place, publisher, year, edition, pages
2017. , p. 11
Keywords [en]
Kano Model, Customer Satisfaction, Mobile Payment, Customer Requirements, Product Attributes
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hh:diva-33436OAI: oai:DiVA.org:hh-33436DiVA, id: diva2:1079862
Subject / course
Scientific method
Supervisors
Available from: 2017-03-09 Created: 2017-03-09 Last updated: 2017-03-09Bibliographically approved

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fulltext(394 kB)653 downloads
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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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