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#klimatsmart: En kvantitativ innehållsanalys av klimatengagemang på    Instagram
Örebro University, School of Humanities, Education and Social Sciences.
Örebro University, School of Humanities, Education and Social Sciences.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This quantitative study intends to identify how collective meaning-making elaborates on

social media in terms of a rather new swedish concept, klimatsmart. User generated content,

gathered under the hashtag #klimatsmart, is analyzed through quantitative content analysis

and the study focuses on which climate friendly representations is created and further

maintained on the social media platform Instagram. The approach combines an understanding

of climate communication as well as how affective communities is formed in social media.

The results show that commercial actors and individuals contribute with most content and

that visual content of food and items of everyday use are the most common. A consumptionand

recycling aspect often is mentioned along with this visual content. This indicates that the

ideological negotiation in terms of the hashtag #klimatsmart is focused mainly to small

lifestyle changes such as behavior linked to environmentally friendly consumption.

Place, publisher, year, edition, pages
2017. , p. 65
Keywords [en]
Quantitative content analysis, affective communities, life policy, social media, instagram
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:oru:diva-56000OAI: oai:DiVA.org:oru-56000DiVA, id: diva2:1077919
Subject / course
Medie- och kommunikationsvetenskap
Supervisors
Available from: 2017-03-01 Created: 2017-03-01 Last updated: 2017-10-18Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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