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Hur är Generation Y som investerare?
Södertörn University, School of Social Sciences.
Södertörn University, School of Social Sciences.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The empirical data indicates that Generation Y generally has a very high average financial literacy. The rationality they exhibit in the mastery of financial information and tools does not affect their savings and investments. Instead, the investment behavior is given in expression by their character, but also demographic basis.

Place, publisher, year, edition, pages
2016. , p. 47
Keywords [en]
Financial Literacy, Investment Behavior, Generation Y, Character, Savings, Investments, Behavioral Finance, Efficient Market Hypothesis
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:sh:diva-32160OAI: oai:DiVA.org:sh-32160DiVA, id: diva2:1076679
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-02-24 Created: 2017-02-23 Last updated: 2017-02-24Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
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