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Hur engageras medarbetare i ledningens vision? En studie inom intern kommunikation.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
Karlstad University, Faculty of Arts and Social Sciences (starting 2013), Karlstad Business School.
2017 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
How do employees become engaged in the top management's vision? A study within internal communication. (English)
Abstract [sv]

Titel: Hur engageras medarbetare i ledningens vision? En studie inom intern kommunikation. 

Nyckelord: Internal communication, hierarchical communication, corporate communication, organizational communication, sensemaking, employee engagement, message distortion 

Syfte: Skapa ökad förståelse för hur en ledning, via sin interna kommunikation, kan öka medarbetarnas engagemang. 

Metod: Studien har utförts med en kvalitativ ansats där data samlats in via intervjuer med tretton respondenter fördelade på ledningsgrupp, enhetschefer, gruppchefer och medarbetare. 

Bidrag: Genom praktisk tillämpning av en teoretisk modell (Welch & Jackson 2007) har en visions väg genom en organisation granskats. Aktiviteter har identifierats vilka kan förklara graden av engagemang samt hur väl visionen förankrats på medarbearnivå. 

Originalitet: Intervjuerna är utförda på samtliga nivåer i en hierarkisk organisation. Studien täcker således mer än en nivås perspektiv på den interna kommunikationen. 

Abstract [en]

Title: How do employees become engaged in the top management ́s vision? A study within internal communication. 

Key words: Internal communication, hierarchical communication, corporate communication, organizational communication, sensemaking, employee engagement, message distortion 

Purpose: To increase the understanding of how a management, through the use of internal communication, can increase the employees’ engagement. 

Method: The study has been conducted with a qualitative approach. Data has been assembled through 13 interviews with top management, unit managers, group managers, and employees. 

Contributions: By practical application of a theoretical model (Welch & Jackson 2007), a vision's path through an organization has been reviewed. Activities have been identified that can explain the level of engagement and how well the vision has anchored on employee level. 

Originality: The interviews have been conducted on all levels of a hierarchical organization. Therefore, the study covers more than one group’s perspective on the internal communication. 

Place, publisher, year, edition, pages
2017. , 63 p.
Keyword [en]
Internal communication, hierarchical communication, corporate communication, organizational communication, sensemaking, employee engagement, message distortion
National Category
Business Administration
Identifiers
URN: urn:nbn:se:kau:diva-47929OAI: oai:DiVA.org:kau-47929DiVA: diva2:1073877
Subject / course
Business Administration
Educational program
Programme in Business and Economics
Supervisors
Examiners
Available from: 2017-02-14 Created: 2017-02-13 Last updated: 2017-02-14Bibliographically approved

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CiteExportLink to record
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