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A Review of Exhibit Marketing: A Nordic School Perspective
Halmstad University, School of Business, Engineering and Science.
Halmstad University, School of Business, Engineering and Science.
(English)Student paper other, 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Exhibit marketing can be a remarkably useful promotional practice that generates new applications and can adjust to different situations in the fierce marketplace. However, academics show little interest in this concept as well as its connection to former schools of thought. Accordingly, the purpose of this literature review is to evaluate and integrate the findings of multiple qualitative research studies to provide an overview of the concept of exhibit marketing. This study will provide a content analysis through a meta-synthesis with the citation index as a foundation. Extracted perspectives from different scholars are carefully analysed and summarized using the proposed theoretical framework. Findings revealed that the concept of exhibit marketing has close relation to the Nordic School of Thought. 

National Category
Business Administration
Identifiers
URN: urn:nbn:se:hh:diva-33258OAI: oai:DiVA.org:hh-33258DiVA, id: diva2:1073617
Subject / course
Economy
Available from: 2018-06-18 Created: 2017-02-12 Last updated: 2018-06-18Bibliographically approved

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fulltext(3012 kB)17 downloads
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File name FULLTEXT02.pdfFile size 3012 kBChecksum SHA-512
7225ad97c4b4cf4d9b1b8daafce6f964ef59f22455e2e8c8ced41eb091737a3cedd03431b9c4931a71b72e23e782f66853be6fad7a052c81ddc40e773de9f1d2
Type fulltextMimetype application/pdf

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CiteExportLink to record
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