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Varning för clown: En kvalitativ textanalys av tidningsmediers framställning av clownattackerna i Sverige 2016
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Beware of clowns : A qualitative textual analysis of newspapermedia's representation of the clown attacks in Sweden in 2016 (English)
Abstract [sv]

Hösten 2016 uppkom ett fenomen som blev omtalat i svenska morgontidningar, den så kallade “clownhysterin”. Fenomen sattes snabbt på agendan och handlade om clowner som hade attackerat människor. Syftet med denna studie är att undersöka vilka som får synas i artiklarna och hur de representeras. Artiklarna kommer att inhämtas från de två största kvälls- och morgontidningar i Sverige, Aftonbladet och Dagens Nyheter. Studien använder sig av teorin om medielogiken där begreppen tillspetsning, förenkling, polarisering, intensifiering, personifiering, konkretion och stereotypisering använts. En kvalitativ textanalys kommer att vara studiens metod. Resultaten som tagits fram visar på att vittnen, clowner och utsatta är underrepresenterade i artiklarna. Poliser och högre uppsatta syns till en större grad. Clownerna representeras som de onda och skräckinjagande medan poliser framställs som tillförlitliga och sakliga. 

Abstract [en]

In the fall of 2016 the words “creepy clown hysteria” or “clown attacks” became regular to the Swedish daily press. The phenomenon of clowns attacking people and scaring people became media's head priority during approximately two weeks. The focus of this thesis is to establish who gets to talk in the articles and how these people are represented. The articles are found in the biggest night and morning newspapers, Aftonbladet and Dagens Nyheter. The theory for this thesis is called media logics and includes seven directions, these are; sharpening, simplification, polarization, intensification, personification, concreteness and stereotyping. A qualitative text analysis is used as method for this thesis regarding text. The results of the thesis are that there is an underrepresentation of witnesses, clowns and victims in the texts and an overrepresentation of people with authority like polices. The clowns are represented as evil and horrifying while the polices are shown as trustworthy and honest people. 

Place, publisher, year, edition, pages
2017. , 36 p.
Keyword [en]
fear of clowns, hysteria, media production, newspaper, phenomenon, Aftonbladet, Dagens Nyheter
Keyword [sv]
clownskräck, hysteri, medieframställning, tidningsmedia, fenomen, Aftonbladet, Dagens Nyheter
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hj:diva-35039ISRN: JU-HLK-MKA-1-20170086OAI: oai:DiVA.org:hj-35039DiVA: diva2:1073024
Subject / course
HLK, Media and Communication Studies
Presentation
2017-01-19, Hd 420, Gjuterigatan 5, 553 18 Jönköping, Jönköping, 10:00 (Swedish)
Supervisors
Examiners
Available from: 2017-02-22 Created: 2017-02-09 Last updated: 2017-02-22Bibliographically approved

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Varning för clown(689 kB)151 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Output format
  • html
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