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Consumption of financial services in global mobility: A Cephalopodic consumption mode?
Stockholm University, Faculty of Social Sciences, Stockholm Business School.ORCID iD: 0000-0001-9028-1667
2017 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

In the interconnected world of today more and more people get on the move. We go abroad for vacations, visits or business trips and we change countries of residence as we pursue new opportunities. Cross-border mobility is becoming part of our life. In recent years consumer researchers have been showing an increasing interest in particularities of consumption in condition of global mobility. Although previous studies have acknowledged the importance of economic capital in enabling global consumer mobility, existing research could be enriched by a deeper understanding of how globally mobile consumers manage their financial consumption across borders.

The aim of this dissertation is to is to contribute to the uncovering of the particularities of consumption of financial services in global mobility by documenting globally mobile consumers’ financial consumption patterns, the ways they build and maintain relationships with their financial service providers and the ways in which they navigate cultural norms of service consumption and financial consumption across borders.

The study is based on four research articles that develop an understanding of the dimensions of financial consumption and uncover purchasing, relational and acculturative aspects of consumption of financial services in mobility. The overarching chapter further develops the insights from the articles, bringing forward the concept of the cephalopodic consumption mode – a particular way in which globally mobile consumers organize their financial consumption.

This work contributes to the domain of research on serially relocating consumers by showing how globally mobile professionals engage in cephalopodic consumption mode (CCM), using their economic capital in order to navigate their international movement. The multipresence, multi-acculturation, instrumentality and camouflage of CCM emerge as an answer to challenges of mobility – the need to reacquaint with new countries every time upon relocation, the future need to leave again and the necessity to organize consumption across borders.  

Place, publisher, year, edition, pages
Stockholm: Stockholm Business School, Stockholm University , 2017. , p. 133
Keyword [en]
global mobility, financial services, service relationships, acculturation
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-139402ISBN: 978-91-7649-684-8 (print)ISBN: 978-91-7649-685-5 (electronic)OAI: oai:DiVA.org:su-139402DiVA, id: diva2:1071951
Public defence
2017-03-17, Gröjersalen, hus 3, Kräftriket, Roslagsvägen 101, Stockholm, 13:00 (English)
Opponent
Supervisors
Note

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 2: Manuscript. Paper 4: Manuscript.

Available from: 2017-02-22 Created: 2017-02-07 Last updated: 2017-02-16Bibliographically approved
List of papers
1. Consumption of financial services: Developing a conceptual framework
Open this publication in new window or tab >>Consumption of financial services: Developing a conceptual framework
2016 (English)In: Marketing Review, ISSN 1469-347X, E-ISSN 1472-1384, Vol. 16, no 3, p. 264-283Article in journal (Refereed) Published
Abstract [en]

Consumption of financial services is central to understanding the economic lives of contemporary consumers. An abundance of empirical contributions on the ways in which people manage their economic capital and interact with their financial services providers has been spread across different fields. This paper contributes to the rich body of literature dealing with different aspects of consumer behaviour in the financial context by systematising the accumulated knowledge and proposing a conceptual framework that encompasses relevant aspects of consumption of financial services. In this framework, the financial consumption process is presented as a multifaceted construct that incorporates the selection and purchase of financial products and services, relationships between consumers and their financial services providers, as well as the broade rsociocultural aspects of financial consumption beyond the immediate situation of purchase. Finally, the paper develops a research agenda for future studies, providing suggestions for future research.

Keyword
banks, financial consumption, financial services, service relationships
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-139211 (URN)10.1362/146934716X14636478977719 (DOI)
Available from: 2017-02-05 Created: 2017-02-05 Last updated: 2017-11-29Bibliographically approved
2. Polygamous service relationships: A study of consumers and their banks
Open this publication in new window or tab >>Polygamous service relationships: A study of consumers and their banks
(English)Manuscript (preprint) (Other academic)
Abstract [en]

The aim of this paper is to broaden our understanding of commercial relationships by examining their occurrence in global mobility. Using the insights from 23 in-depth interviews with globally mobile professionals, I show how different types of service relationships occur when a consumer is constantly moving across borders, building and maintaining relational bonds with service providers in different countries. This study enhances our understanding of the destabilizing influence of mobility on consumption by showing how consumers can have service relationships that transcend local borders, where there is place for both traditional long-term and ‘liquid’ relationships, and how these relationships are not mutually exclusive and can coexist in one category, such as financial services.

Keyword
global mobility, consumer-brand relationships, service relationships, financial consumption, financial services
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-138967 (URN)
Available from: 2017-01-31 Created: 2017-01-31 Last updated: 2017-02-13Bibliographically approved
3. Home is Where the Money is: Financial Consumption in Global Mobility
Open this publication in new window or tab >>Home is Where the Money is: Financial Consumption in Global Mobility
2015 (English)In: Advances in Consumer Research, ISSN 0098-9258, Vol. 43, p. 393-398Article in journal (Refereed) Published
Abstract [en]

Prior studies argue that global mobility destabilizes consumers’ sense of home by uncoupling it from particular local settings. This paper extends existing research by showing how globally mobile consumers express their sense of home through financial consumption and develop a set of financial consumption practices as an answer to the demands of their mobile lifestyle. This way, financial consumption can serve as a grounding mechanism, anchoring an individual in a particular location by means of economic capital.

National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-130276 (URN)
Available from: 2016-05-13 Created: 2016-05-13 Last updated: 2017-11-30Bibliographically approved
4. Consumer Multi-Acculturation in the Financial Context
Open this publication in new window or tab >>Consumer Multi-Acculturation in the Financial Context
(English)Manuscript (preprint) (Other academic)
Keyword
acculturation, mobility, financial services
National Category
Business Administration
Research subject
Business Administration
Identifiers
urn:nbn:se:su:diva-139210 (URN)
Available from: 2017-02-05 Created: 2017-02-05 Last updated: 2017-02-13Bibliographically approved

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