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"Alla har vi varit små": Om den förändrade relationen mellan oetablerade musikskapare och musikbolag i ett digitaliserat landskap.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
Linnaeus University, School of Business and Economics, Department of Organisation and Entrepreneurship.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Med teknologins ständiga framsteg har det uppkommit nya distributions- och produktionsmöjligheter vilket resulterat i en förändring i strukturen inom musikindustrin. Nya inkomstkällor har identifierats, och musikskapare kan agera mer självständigt än tidigare tack vare portabla inspelningsprogram och digitala plattformar såsom Spotify och Soundcloud. Den förändrade strukturen har fått som följd att relationen mellan musikskapare och musikbolag har förändrats.  

Syftet med denna studie är att granska hur oetablerade musikskapares relation till musikbolag har förändrats, sett till den teknologiska förändringsprocess som skett. Detta för att skapa en djupare förståelse för fenomenet såväl som det musikindustriella landskapet. För att uppnå detta syfte har vi arbetat utifrån följande forskningsfråga:

Hur har oetablerade musikskapares relation till musikbolag förändrats, sett till den teknologiska utveckling som skett?

Studien bygger på en induktiv ansats där vi utgår från den insamlade empirin för att bilda oss en uppfattning om det studerade fenomenet och utifrån detta skapa en teoretisk förankring. Empirin består till stor del av sju semistrukturerade intervjuer med såväl musikskapare i den inledande fasen av sin karriär som en aktör aktiv inom musikbolag. För att styrka denna empiri har vi valt att komplettera med sekundärdata, både kvalitativ i form av artiklar och akademiska studier, men även kvantitativ i form av statistiskt underlag från branschorganisationer, såsom IFPI och Musiksverige.

Denna studies slutsats tyder på ett begynnande mönster kring hur relationen mellan musikskapare och musikbolag har förändrats. Studien ämnar inte att generalisera eller konkretisera fenomenet utan att, genom materialet vi samlat in, diskutera fenomenet utifrån flertalet faktorer. Vi har i arbetet bland annat tagit upp entreprenörskap, ökad individuell kunskap, samt en ökad mängd musikskapare som bidragit till större konkurrens. Den ökade konkurrensen har bidragit till ett svårläst industriellt landskap där det nu finns en mängd verktyg att använda, men det garanterar inte en ökad chans till att ta sig igenom “bruset”. 

Abstract [en]

The constant progress of technology, along with the new distribution and production opportunities that has appeared, has resulted in a structural change in the music industry. New sources of income has been identified to allow music creators to act more independent than before, as a result of portable recording software and digital platforms, such as Spotify and Soundcloud. Thus, the structural changes has led to modifications in the relationship between music creators and music companies.

The intention of this study is to examine how music creators relationship to music companies have changed, during the initial phase of the music creators career, in terms of the technological transformation that has occurred. This is to create a deeper understanding of the music industrial landscape. To achieve this purpose, we have been working with the research question stated below:

How has music creators relationship to music companies changed, in the initial phase of the music creators career and in terms of the technological transformation that has occurred?

The study is based on an inductive approach, as our starting point is in the empirical field, in order to create a perception of the studied phenomenon and establish it theoretically. The empirical data largely consist of seven semi-structured interviews with music creators in the initial phase of their career, as well as an representative of the music companies. To further strengthen the data, we have chosen to complement it with secondary data. These come in the forms of qualitative data, such as articles and academic studies, as well as quantitative data, such as statistics from industry associations as IFPI and Musiksverige.

The results of this study indicates an incipient pattern regarding the changed relationship between music creators and music companies. The aim of this study is not to generalize or concretize the phenomenon, but to, through the gathered material, discuss the phenomenon based on a plurality of factors. In the study, we have addressed topics such as entrepreneurship, an increase in individual knowledge as well as an increase in music creators, which has contributed to a growing competitive market. The increase in competition has resulted in a landscape that is more difficult to read, where there’s now an immense amount of tools to use, but no guarantee for breaking through the spectrum.

Place, publisher, year, edition, pages
2017. , p. 70
Keyword [en]
Music creators, music company, music industry, relationship, entrepreneurship, digitization
Keyword [sv]
Musikskapare, musikbolag, musikindustrin, relationer, entreprenörskap, digitalisering
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-60358OAI: oai:DiVA.org:lnu-60358DiVA, id: diva2:1069937
Subject / course
Business Administration - Organization Leadership
Educational program
Music & Event Management Programme, 180 credits
Supervisors
Examiners
Available from: 2017-02-03 Created: 2017-01-30 Last updated: 2017-02-03Bibliographically approved

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