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Grön el är aldrig fel?: En kvalitativ studie om hur elhandelsbolag i Sverige använder sig av CSR-kommunikation
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Seeberg, Fredrik & Zetterlund, Philip, 2017, Green energy, can it ever be wrong? - A

qualitative study about how electricity supply companies uses CSR communications. (Grön

el är aldrig fel? - En kvalitativ studie om hur elhandelsbolag i Sverige använder sig av

CSR-Kommunikation)

Environmental climate changes are a hot topic in the world today. Producing and delivering

energy makes a big impact to that change and energy corporations are therefore inclined to

use positive results and methods to claim a “Green” image. One common method to prove a

corporation’s effort is Corporate Social Responsibility (CSR). This study compares the usage

of CSR as a communication tool by two Swedish energy corporations of very different sizes,

Mälarkraft, a local corporation with about 150,000 customers, and E.ON Sverige, Sweden’s

second largest energy supplier with over a million customers.

Our study shows, that despite the difference in sizes, that both corporations uses CSR to

achieve the same notion, a more favourable reputation. Their means to achieve this however,

is clearly different. By studying the corporations strategies with interviews and context

analysis of internet web pages, we show that the difference in sizes and local connection help

differentiate the strategies.

Key Words: Communication, CSR, Energy Corporations, Communication Strategy,

Stakeholder Theory, Corporate Social Responsibility, Greenwashing, Green hushing.

Place, publisher, year, edition, pages
2016. , p. 56
Keywords [sv]
Communication, CSR, Energy Corporations, Communication Strategy, Stakeholder Theory, Corporate Social Responsibility, Greenwashing, Green hushing, Kommunikation, CSR, Elhandelsbolag, Kommunikationsstrategi, Stakeholder Theory, Corporate Social Responsibility, Greenwashing, Green Hushing
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-314105OAI: oai:DiVA.org:uu-314105DiVA, id: diva2:1069229
Subject / course
Media and Communication Studies
Presentation
2017-01-10, Uppsala, 13:37 (Swedish)
Supervisors
Examiners
Available from: 2017-02-03 Created: 2017-02-02 Last updated: 2017-02-03Bibliographically approved

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Grön el är aldrig fel?(538 kB)49 downloads
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CiteExportLink to record
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Citation style
  • apa
  • ieee
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  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
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Output format
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