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Equity-based crowdfunding och dess effekter: En studie kring effekterna av en equity-based crowdfundingkampanj
Södertörn University, School of Social Sciences, Business Studies.
Södertörn University, School of Social Sciences, Business Studies.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte              Syftet med denna studie är att undersöka vilka motiv motiven bakom företagens beslut att använda sig av equity-based crowdfunding som ett sätt att finansiera sin verksamhet. Utöver detta ämnar denna studie även till att undersöka vilka olika effekterna utöver det insamlande kapitalet som equity-based crowdfunding har.

Teori                                   Pecking-order teorin samt tidigare studier kring crowdfunding och affärsänglar med fokus på motiv och effekter inkluderades.

Metod                               Kvantitativ enkätundersökning samt kvalitativa semi-strukturerade intervjuer.

Slutsats                              Resultatet från studien visade att motiven som respondenterna uppgav utöver den ekonomiska faktorn var tidigare erfarenheter med privata och professionella investerare men även förväntan. Effekterna som det empiriska resultatet visade var utöver det ekonomiska även i form av kontakter, kunskap och marknadsföring.

Abstract [en]

Purpose                              The purpose of this study is to investigate the motives behind the decisions of firms that use equity-based crowdfunding as a way to finance their operations. In addition to this purpose this study also will examine the various effects in addition to collecting capital as equity-based crowdfunding has.

Theory                                Pecking-order theory and previous studies about crowdfunding and business angels with a focus on motives and effects are included.

Method                              Quantitative survey and qualitative semi-structured interviews.

Conclusion                         The result from the study shows that the motives which respondents reported was beyond the economic factor, the entrepreneurs previous experience with private and professional investors, but also expectations. The empirical results showed that the effects of an equity-based crowdfunding-campaign were more than just the financial benefits but also in the form of contacts, knowledge and marketing.

Place, publisher, year, edition, pages
2016. , p. 39
Keywords [en]
Business angels, equity crowdfunding, equity-based crowdfunding, motives and crowdfunding effects
Keywords [sv]
Affärsänglar, delägarbaserad crowdfunding, motiv och crowdfunding effekter
National Category
Business Administration
Identifiers
URN: urn:nbn:se:sh:diva-31875OAI: oai:DiVA.org:sh-31875DiVA, id: diva2:1068822
Subject / course
Business Studies
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2017-01-26 Created: 2017-01-26Bibliographically approved

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