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Att vara eller icke vara ansvarsfull: En fallstudie om en kommunikationsbyrås samhällsansvar
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Title: Att vara eller icke vara ansvarsfull - En fallstudie om en kommunikationsbyrås samhällsansvar

Authors: Anna Larsson, Sofie Odén

Number of pages: 65

This study propose to increase the understanding of how a communication agency is working in relation to Corporate Social Responsibility. To narrow the field of study this thesis was conducted from a stakeholder perspective. The empirical material has been acquired through a qualitative study. To get a clear and valid view of the given results three methods were completed to complement and strengthen each result. The three methods are qualitative content analysis, focus group and individual interview. The empirical material was later contextualized in the analysis through the theory of Corporate Social Responsibility with the chosen perspective from researcher Archie B Carroll and his metaphor about the CSR Pyramid. The results of the study yielded, after analyzing the transliteration of the focus group and the personal interview, together with the result from the content analysis, results indicating that the company is working with respect to all four of Caroll’s areas for responsibility. The result is affecting the society because of the great impact a communication agency has on the society. By communicating in a responsible way and by being responsible a communication agency can affect the society in several good ways.

Keywords: Communication agency, Corporate Social Responsibility (CSR), Caroll's CSR Pyramid, Strategic communications, Stakeholder perspective

Place, publisher, year, edition, pages
2016. , p. 65
National Category
Communication Studies
Identifiers
URN: urn:nbn:se:uu:diva-314001OAI: oai:DiVA.org:uu-314001DiVA, id: diva2:1068617
External cooperation
anonym
Presentation
2017-01-10, Uppsala Universitet, Uppsala, 23:38 (Swedish)
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Examiners
Available from: 2017-02-01 Created: 2017-02-01Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • ieee
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Language
  • de-DE
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  • nn-NO
  • nn-NB
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  • Other locale
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Output format
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