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Musik sätter ton i film: En studie om filmmusiks betydelse för film och dess upplevelse
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
Linnaeus University, School of Business and Economics, Department of Marketing.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syfte

Vårt syfte är att utreda och analysera vad som karaktäriserar filmmusik samt klarlägga musikens betydelse för film.

Forskningsfrågor

  • På vilket sätt kan film och musik influera varandra och hur kan samspelet mellan dem se ut?
  • Hur kan musik användas som ett verktyg för att påverka helhetsupplevelsen av film?

 

Metod

Vår studie är av en kvalitativ karaktär grundad i ett växelspel mellan en induktiv och en deduktiv ansats. Empirisk data baseras på sju semistrukturerade intervjuer.

 

Slutsats

I studien har vi kommit fram till att filmmusik har stor betydelse för kundens slutgiltiga upplevelse av en film. Filmmusik kan fungera i ett sätt att guida konsumenten genom filmen och ta till sig det uttryck som vill förmedlas. För att musiken ska få sin ultimata kraft bör det finnas en fin balansgång i samspelet mellan komponenterna. Det finns ingen mall att följa när det kommer till musiksättande i samband med film, sammanhanget är det som spelar roll. De båda medieformerna kan vid rätt balans sinsemellan höja och även dra fokus till varandra.

Abstract [en]

Purpose         

Our purpose of this study is to investigate and analyse what characterises film music and what makes the music significant for film.

 

Research questions

  • In what way can film and music influence each other and how can the interaction between the two take form?
  • How can music be used as a tool to influence the general experience of the film?

Method

Our method in this study is based on a qualitative approach with an interplay between an inductive and deductive hypothesis. Empirical data is based on seven semi structured interviews.

 

Conclusion

Our study has shown that film music has great impact on the customer's experience of a film. Film music can work as a way to guide the consumer through the movie and absorb the expression that is transmitted. For the music to reach its full potential there should be a balance in the interaction between the components. There is no specific right or wrong when it comes to putting music into films, it is the context that matters. With the right balance both forms of media can accentuate and market each other.

Place, publisher, year, edition, pages
2017. , p. 60
Keywords [en]
Film music, customer experience, emotion, expression, interplay, tool
Keywords [sv]
Filmmusik, kundupplevelse, känsla, uttryck, samspel, verktyg
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-60216OAI: oai:DiVA.org:lnu-60216DiVA, id: diva2:1068523
Subject / course
Business Administration - Marketing
Educational program
Music & Event Management Programme, 180 credits
Supervisors
Examiners
Available from: 2017-02-01 Created: 2017-02-01Bibliographically approved

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CiteExportLink to record
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