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"Positive people always win": en studie av hur kvinnor som livestreamar på Twitch.tv upplever interaktionen med sina tittare i kanalchatten
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Social Sciences, Department of Informatics and Media.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

I denna studie har vi undersökt kvinnor som livestreamar sitt datorspelande på hemsidan Twitch.tv och deras erfarenheter gällande chattkommentarer på deras livesändningar. Vi har främst fokuserat på negativa chattkommentarer och hur dessa påverkar kvinnorna, då tidigare forskning redan har visat på att kvinnor utsätts för fler trakasserier än män, både generellt på internet och på Twitch.tv (Nakandala, Ciampaglia, Su & Ahn. 2016). Vidare ville vi också se hur kvinnorna hanterar dessa negativa kommentarer, och vad de tycker om kommunikationen i sin chattkanal generellt.

För att samla in data utformade vi en nätbaserad enkät genom Google Forms, som vi sedan skickade ut till kvinnliga sändare genom Twitch.tv eller meddelanden på Facebook. Enkäten var anonym och innehöll både kvantitativa frågor samt kvalitativa frågor med frisvar. För att analysera vår data tog vi hjälp av John Sulers The online disinhibition effect samt The social identity model of deindividuation effects av Lea and Spears, båda teorier tolkade av Fox and Tang (2014). Även Burroughs och Ramas forskning kring Twitch.tv har varit till hjälp. Resultatet och analysen av datan visade att många kvinnor påverkades av de negativa chattkommentarerna, och även om några menade att detta är normalt för en offentlig person uttryckte andra oro och önskade att de blev mer respekterade på hemsidan och inom spelvärlden överlag. Alla förklarade dock att de huvudsakligen får positiva kommentarer, och många valde att fokusera på positiva meddelanden och fördelarna med interaktionen på Twitch.tv snarare än negativa nackdelarna.

Abstract [en]

In this study we aimed to examine the experiences of female broadcasters on the gaming website Twitch.tv, regarding chat comments in their live stream channel. We mainly focused on negative chat comments and their impact on the broadcasting women, since previous research has proven women to get more targeted by online harassment than men, both in general but also on the website itself (Nakandala, Ciampaglia, Su & Ahn. 2016). Furthermore, we also wanted to explore how the broadcasters deal with the comments, and what they think of the community's communication overall.

To collect data we designed an online survey through Google Forms that was sent out to female streamers via Twitch.tv and Facebook groups. The survey was anonymous and included both quantitative questions as well as qualitative questions with open text answers. In order to aid the analysis of our data, we used John Suler’s The online disinhibition effect as well as The social identity model of deindividuation effects“ by Lea and Spears, both interpreted by Fox and Tang (2014). Burroughs and Rama’s (2015) research about Twitch.tv was also used. The result and analysis showed that the women were indeed affected by the negative chat comments, and although some argued that this is normal for a public person, others expressed concerns about being objectified and wished for more respect in the gaming community overall. However, all agreed that they get more positive messages than negative, and seem to focus more on them.

Place, publisher, year, edition, pages
2017. , p. 59
Keyword [en]
female, woman, gaming, streaming, twitch
Keyword [sv]
kvinna, spel, gaming, streaming, twitch
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:uu:diva-313890OAI: oai:DiVA.org:uu-313890DiVA, id: diva2:1068362
Subject / course
Media and Communication Studies
Supervisors
Examiners
Available from: 2017-01-25 Created: 2017-01-25Bibliographically approved

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