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Den verbala boxningsmatchen: En kvalitativ studie om gestaltningen av Hillary Clinton och Donald Trump i den första presidentkandidatsdebatten år 2016.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2017 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The verbal boxing game : A qualitative study of the framing of Hillary Clinton and Donald Trump in the first presidential debate of 2016. (Swedish)
Abstract [en]

The aim of the study was to examine the ways in which the presidential candidates Hillary Clinton and Donald Trump were portrayed in articles regarding the first presidential debate of 2016. We also wanted to examine the differences and similarities between the framing of the two candidates as well as which frames varied between the newspapers from Sweden and the USA and which they had in common. We made a qualitative framing analysis of 14 articles from 14 different newspapers half of which were from Sweden and half from the USA. The result shows that Hillary Clinton is most often portrayed as an experienced and professional politician whereas Donald Trump is portrayed as her opposite in both regards. The framing of Trump shows him as an outsider from the business world, who has a history of controversial behavior in which he is accused of both racism and sexism. Both candidates are portrayed as highly disliked by the American people. They are also portrayed as dishonest as a consequence of their respective scandals where they are being accused of having hidden something from the public – Clinton in her use of a private e-mail server during her time as secretary of state – Trump due to his unreleased tax returns. The American and the Swedish articles frame the candidates similarly, although the American newspapers are more prone to the usage of harsh language in describing the candidates and their actions in the debate. The Swedish newspapers tend to use less emotive words in re-telling the debate.

Place, publisher, year, edition, pages
2017. , p. 48
Keyword [en]
Donald Trump, Hillary Clinton, presidential election, debate, politics and journalism, qualitative framing analysis
Keyword [sv]
Donald Trump, Hillary Clinton, presidentval, debatt, politik och journalistik, kvalitativ gestaltningsanalys
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:lnu:diva-60008OAI: oai:DiVA.org:lnu-60008DiVA, id: diva2:1067150
Subject / course
Journalism
Educational program
Journalism and Media Production Programme, 180 credits
Supervisors
Examiners
Available from: 2017-01-20 Created: 2017-01-20 Last updated: 2017-01-20Bibliographically approved

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Killander, MartinaBernhardsson, Erik
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf