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Contradictions In Reuse-based Fashion Retail - the ReTuna Mall Case
University of Borås, Faculty of Textiles, Engineering and Business.ORCID iD: 0000-0002-0018-1185
University of Borås, Faculty of Textiles, Engineering and Business. Gheorghe Asachi Technical University of Iasi.ORCID iD: 0000-0001-7193-5362
University of Borås, Faculty of Textiles, Engineering and Business.ORCID iD: 0000-0001-9007-4932
2016 (English)In: GLOBAL FASHION CONFERENCE 2016 STOCKHOLM – SWEDEN, 2016Conference paper, Published paper (Other academic)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

Purpose

The purpose of this paper is to describe and analyse the management of a novel commercial fashion retail concept – a shopping mall based on reuse and a local circular fashion supply chain – with the aim of identifying potential strategic issues with the concept.

Design/methodology/approach

This is an explorative case study, based on observations and interviews with shop managers, employees and the mall management.

Findings

The reuse concept strongly influences the mall's strategy, and the sourcing process is a key factor. The local reuse-based fashion supply chain follows the typical reuse process, but this study shows that the business logic that underpins the commercial strategy is not in line with the reuse and social enterprise ethoses that the mall ostensibly follows.

Research limitations/implications

This study illustrates the difficulties inherent in organising a reuse-based mall due to the need to combine a commercial strategy, a local and circular fashion supply chain, and a social enterprise ethic.

Practical implications

The findings highlight the mall management's responsibility for the sourcing of goods, the need for a closer cooperation between mall management and tenants in a reuse-based mall, and the need for competence in terms of reuse, fashion, and retail in order for the concept to be developed further.

Originality/value

ReTuna represents a new fashion retail phenomenon – the reuse-based shopping mall – that has not been studied yet.

Keywords

Fashion retail, textile reuse, clothing reuse, mall management, fashion supply chain, recycling, sustainability, circular supply chain.

Article classification

Research paper

Place, publisher, year, edition, pages
2016.
Keyword [en]
Mall management, Textile reuse, Textile recycling, Clothes Reuse, Fashion Supply Chain, Recycling, Sustainability, Circular Supply Chain, Retail
National Category
Social Sciences
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-11063ISBN: 978-989-20-7053-7 (print)OAI: oai:DiVA.org:hb-11063DiVA, id: diva2:1061956
Conference
Global Fashion, Stockholm, October 20-21, 2016
Available from: 2017-01-04 Created: 2016-10-24 Last updated: 2017-01-04Bibliographically approved

Open Access in DiVA

fulltext(716 kB)133 downloads
File information
File name FULLTEXT01.pdfFile size 716 kBChecksum SHA-512
869295a98484a56834de7fcc3888a89d077212aa3853ee6819699fbebfc7b801dfef07c4abb0ec466554636d0c7d50480908ff5316f5a922129f153dca2638d4
Type fulltextMimetype application/pdf

Other links

http://gfc-conference.eu/wp-content/uploads/2017/01/HEDEGARG_Contradictions_in_reuse-based_fashion_retail-the_ReTuna_Mall.pdf

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Hedegård, LarsParas, Manoj KumarGustafsson, Eva
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