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Smart Energy Solutions as TechnologicalConfigurations: Implications on theOrganizational Strategy
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Sustainability and Industrial Dynamics.
KTH, School of Industrial Engineering and Management (ITM), Industrial Economics and Management (Dept.), Sustainability and Industrial Dynamics.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesisAlternative title
Smart Energy Solutions som TekniskaKonfigurationer : Implikationer påOrganisations Strategi (Swedish)
Abstract [sv]

Den länge stabila elbolagssindustrin genomgår stora förändringar. Regelverk, miljömässiga problem, framsteg inom förnybar generering och ICT har orsakat allvarliga tryck på affärsmodellerna för konventionella elbolag. Konsekvenserna på dessa elbolag är; vinstmarginalerna har minskat avsevärt, stora elkraftverk fasas ut och det finns ett stort behov av att generera investeringar för att uppfylla regulatoriska krav.

På jakt efter nya affärsmöjligheter utforskar elbolag nya affärsområden så som "Smart Energy Solutions" området. "Smart Energy Solutions" utgör en växande marknad med outnyttjad potential.

Uppdragsgivaren för denna rapport är det svenska elbolaget Vattenfall AB. Där uppdraget är att identifiera marknadsmöjligheter för Vattenfall "Smart Energy Solutions" för målgruppen små och medelstora företag (SME).

Syftet med denna forskning har varit att undersöka anpassningen som krävs mellan organisationen, "Smart Energy Solutions" och SME marknaden. Resultaten av denna forskning användes för att föreslå en strategi för utveckling av smarta energilösningar med inriktning på SME marknaden.

Vid analys av egenskaperna hos "Smart Energy Solutions" och egenskaperna hos SME konstaterandes tre resultat. "Smart Energy Solutions" identifieras som "teknisk konfiguration". SME är heterogena till sin natur och kan därför inte mötas med enhetliga lösningar. Samt det tredje resultatet, baserat på de tidigare två resultaten, en strategi för hur framgångsrika innovationen "Smart Energy Solutions" ska rikta in sig i SME marknaden.

Abstract [en]

The long-stable eletric utility industry is undergoing major transformations. Regulatory frameworks, enviromental concerns, advancements in the renewable genration and ICT have caused severe pressure on the business model of conventional electric utilites. For these utilities; profit margins have declined considerably, large generation assests are being phased-out,and there is a pressing need to generate investments to meet the regulatory requirements. In search for new business opportunities, electric utilties are exploring new business areas, Smart Energy Solutions represent an emerging market, with untapped potentials.

This research was commissioned by the Swedish electric utility Vattenfall AB, to identify market opportunities for Vattenfall Smart Energy Solutions, targetting the small and medium size enterprises SMEs. The purpose of this research has been to investigate the required alignment between the organization, Smart Energy Solutions and the SMEs market; the findings were used to propose a strategy for the development of Smart Energy Solutions targeting the SMEs.

Upon analyzing the characteristics of Smart Energy Solutions and the characteristics of SMEs, the finding of this research are: first, Smart Energy Solutions is identified as "Technological Configuration", second: the SMEs are heterogeneous in nature; thereby they can’t be targeted through uniform solutions, third: based on the previous two findings; and considering the organizational context; a strategy was proposed for the successful innovation of Smart Energy Solutions targeting the SMEs.

Place, publisher, year, edition, pages
2016. , p. 89
Keywords [en]
Smart Energy Solutions, Energy efficiency, Smart home, Technological Configurations, Innfusion
Keywords [sv]
Smart Energy Solutions, Energieffektivitet, smarta hem, tekniska konfigurationer, Infusion
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:kth:diva-199082OAI: oai:DiVA.org:kth-199082DiVA, id: diva2:1060247
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Available from: 2016-12-28 Created: 2016-12-28 Last updated: 2016-12-28Bibliographically approved

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