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Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0003-0401-033X
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0003-3255-414X
Luleå University of Technology, Department of Business Administration, Technology and Social Sciences, Innovation and Design.ORCID iD: 0000-0002-8770-8874
Number of Authors: 32017 (English)In: Psychology & Marketing, ISSN 0742-6046, E-ISSN 1520-6793, Vol. 34, no 1, p. 92-100Article in journal (Refereed) Published
Abstract [en]

As manufacturing companies pursue a servitization strategy, they are increasingly relying on developing digitalization capabilities to interact and co-create value with their customers. However, many lack an understanding of what constitutes digitalization capabilities and how they can create value with customers. To address these questions, the study builds on qualitative data from four industrial manufacturing firms to conceptualize three underlying subcomponents of digitalization capabilities, namely, intelligence capability, connect capability, and analytic capability. The study identifies and explains how digitalization capabilities enable value co-creation with customers through perceptive and responsive mechanisms. This study contributes to the servitization literature by showcasing how digitalization capabilities are enabling value co-creation in a business-to-business context.

Place, publisher, year, edition, pages
John Wiley & Sons, 2017. Vol. 34, no 1, p. 92-100
Keywords [en]
Digitalization, Value Co-Creation, Servitization, Capabilities
National Category
Other Engineering and Technologies not elsewhere specified
Research subject
Entrepreneurship and Innovation
Identifiers
URN: urn:nbn:se:ltu:diva-61179DOI: 10.1002/mar.20975ISI: 000393657400006Scopus ID: 2-s2.0-85006377295OAI: oai:DiVA.org:ltu-61179DiVA, id: diva2:1058477
Note

Validerad; 2017; Nivå 2; 2016-12-21 (andbra)

Available from: 2016-12-21 Created: 2016-12-21 Last updated: 2018-09-14Bibliographically approved

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