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Runstenen som socialt medium
Uppsala University, Disciplinary Domain of Humanities and Social Sciences, Faculty of Languages, Department of Scandinavian Languages.ORCID iD: 0000-0003-2396-8033
2016 (Swedish)In: Studier i svensk språkhistoria 13: Historia och språkhistoria / [ed] Daniel Andersson, Lars-Erik Edlund, Susanne Haugen, Asbjørg Westum, Umeå: Institutionen för språkstudier, Umeå universitet , 2016, p. 9-30Conference paper, Published paper (Refereed)
Abstract [en]

The present study is an attempt to describe Viking Age runestones as a social medium. The argumentation is conducted in three steps. The first part of the paper deals with runestonesʼ communicative potential beyond what is actually written, namely the layout, ornamentation, and use of different writing systems. There is also a small but important group of non-lexical inscriptions that can be used to gain insight into regional literacy and social aspects of the custom of raising runestones. In the second part of the paper, these findings are used to determine whether or not it is feasible to qualify runestones as a social medium. Social media are usually characterised as networks that enable many-to-many communication, and there is good reason to argue that runestones constitute such a network. First, they are written for different kinds of readers, e.g. both literate and illiterate ones, and, second, people of different social groups have been involved in producing runestones. Finally, in the third part of the paper, runestones are compared with the modern social medium of Twitter. The most prominent common trait is connected to individualsʼ social positioning. It is argued in the paper that some of the runestonesʼ semiotic resources are used for ˮself-brandingˮ and thus are similar to hashtags on Twitter. Furthermore, both tweets and runic inscriptions appear to have affiliative functions.

Place, publisher, year, edition, pages
Umeå: Institutionen för språkstudier, Umeå universitet , 2016. p. 9-30
Series
Nordsvenska, ISSN 0282-7182 ; 25
Keywords [en]
hashtags, historical communication, historical sociolinguistics, literacy, non-lexical inscriptions, ornamentation, runestones, social media, Twitter, Viking Age
National Category
Specific Languages
Research subject
Scandinavian Languages
Identifiers
URN: urn:nbn:se:uu:diva-310413ISBN: 978-91-88466-90-7 (print)ISBN: 978-91-86438-57-9 (print)OAI: oai:DiVA.org:uu-310413DiVA, id: diva2:1056792
Conference
Svenska språkets historia 13, Umeå, 8–9 maj 2014
Available from: 2016-12-15 Created: 2016-12-15 Last updated: 2018-01-13Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Output format
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