Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Going Viral: News Sharing and Shared News in Social Media
Nordicom University of Gothenburg.
Mid Sweden University, Faculty of Science, Technology and Media, Department of Media and Communication Science.ORCID iD: 0000-0003-3015-7423
2016 (English)In: OBS - Observatorio, ISSN 1646-5954, E-ISSN 1646-5954, Vol. 10, no 4, p. 132-149Article in journal (Refereed) Published
Abstract [en]

Through the advent of social media, news achieves a life of its own online. The media organisations partly lose control over the diffusion process, and simultaneously individuals gain power over the process, and become opinion leaders for others. This study focuses on news sharers and news shared (or rather, interacted), and has three RQ:s: 1) What characterizes the people who share news in social media, 2) Have the characteristics of interacted news changed over time? and 3) Are there differences between news content interacted by ordinary people and news highlighted by media organisations? Two different studies have been conducted: A representative survey and a quantitative content analysis.The main results are that the opinion leaders differ from the majority by being younger, with a greater political interest, single and more digital in their general lifestyle, both concerning news consumption and other aspects. The content analysis shows that the most interacted news on social media follow the traditional news values rather well, with a few exceptions. Most apparent is that interacted news is more positive over time and compared to print front-page news. Accidents and crime dominate print front-pages, while politics is more prominent in interacted news.

Place, publisher, year, edition, pages
2016. Vol. 10, no 4, p. 132-149
Keywords [en]
opinion leaders, news value, online news, offline news, Quantitative content analysis, Survey
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:miun:diva-29570DOI: 10.7458/obs1042016936Scopus ID: 2-s2.0-85007441226OAI: oai:DiVA.org:miun-29570DiVA, id: diva2:1056284
Available from: 2016-12-14 Created: 2016-12-14 Last updated: 2017-11-29Bibliographically approved

Open Access in DiVA

fulltext(408 kB)321 downloads
File information
File name FULLTEXT01.pdfFile size 408 kBChecksum SHA-512
eaccc5080bae6a91a9e96136dcaecfa18509de34c0383d22af4c7c8f2b957793e7272a505a692434824e744f98d8f88d3858dbde27a60a8c4f34216a9fccd4f4
Type fulltextMimetype application/pdf

Other links

Publisher's full textScopus

Search in DiVA

By author/editor
Wadbring, IngelaÖdmark, Sara
By organisation
Department of Media and Communication Science
In the same journal
OBS - Observatorio
Media and Communications

Search outside of DiVA

GoogleGoogle Scholar
Total: 321 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 1197 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf