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Medborgare i medielandskapet: Vem får komma till tals när en nyhet gestaltas i traditionella medier versus på Flashback Forum?
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
Linnaeus University, Faculty of Arts and Humanities, Department of Media and Journalism.
2015 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The 9th March 2014, there is a clash between the Nazis and feminists around Möllevångstorget, Malmö, where four people knife damage so serious that two of them had life-threatening injuries. Many people were there and witnessed the incident but as a citizen, you will be whitened about what happened following the news reports in the media. The press reports plentiful and follow up event but then there are major differences of opinion about what actually happened and about who is actually responsible for the attack arises many questions from the public. Can you trust what is written in the media? Is journalists and their sources credible?Journalists have long been considered the fourth estate whose task is to examine the other two; the government and the parliament. Previous research suggests that the sources and actors who are given space in traditional media in a way, has power over people's interpretation of reality, a reality that the individual before the new media development has not had the same opportunities to discuss and, or question. With the emergence of new media challenged journalists' exclusive right to disseminate information and news about the present. A platform that challenges journalism is Internet-based interactive community Flashback where the audience itself may influence and create media content.When the journalists no longer have the exclusive right to define an event, who has the power over the media landscape? Who should you trust? This has consequences that are worth studying and analyzing. In our study, we approach the explanation by studying the sources which the writers use when reporting about the merits of the case. In Anders Sahlstrands doctoral thesis "Visible" presented in 2000, he notes that elite sources dominate the news media which gives a misleading picture of the society. The purpose of this study is therefore to study the sources are heard when news is portrayed by a journalist in the traditional media versus when the news is portrayed by a citizen journalist on Flashback Forum to see if there is a difference.To obtain the empirical evidence as the basis for our investigation, we conducted a quantitative content analysis. The material that will be used to conduct the quantitative content analysis consists of two parts; traditional media in the form of four daily2newspapers and a medium which falls within the "new media" for user-generated journalism; Flashback Forum.In summary, we can conclude that the answer to our main question is clear. It is predominantly elite sources which may make its voice heard when news is portrayed in traditional media and it's especially non-elite sources that sounds when a news reported on Flashback Forum. The number of elite sources and non-elite sources differ depending on which media platform is studied and also the manner, how they are heared are different depending on the platform.

Place, publisher, year, edition, pages
Keyword [en]
Journalism, media landscape, new media, technology, interactive content, media souces
National Category
Social Sciences Humanities
URN: urn:nbn:se:lnu:diva-58055OAI: diva2:1049204
Subject / course
Media and Communications Science
Educational program
Media and Communication with a Specialization in Development Communication, 180 credits
Available from: 2016-12-01 Created: 2016-11-09 Last updated: 2016-12-01Bibliographically approved

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