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Optimera testgrupper baserat på tillfälle och produkt
Umeå University, Faculty of Social Sciences, Department of Informatics.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study is about the selection of test groups for a user test. The natural choice for company is to choose people that are included in the target group for the product or system that are about to be tested. This is something I have chosen to focus on. Is there reason to believe that you would choose people to your test group that are not part of the target audience and still produce an equally good result? To learn more about this, a test is conducted on a product that has one focus area and a clear target audience, in this case Snapchat. This research is showing that it’s a difference depending on what people are picked for the test. The two different groups focused on different things in the test that gave different goals to follow. 

Place, publisher, year, edition, pages
2016. , 34 p.
Series
Informatik Student Paper Bachelor (INFSPB), SPB 2016.36
Keyword [sv]
Användartester, optimera, testgrupp, snapchat, Heuristisk utvärdering, A-B test, intervjuteknik
National Category
Social Sciences Information Systems, Social aspects
Identifiers
URN: urn:nbn:se:umu:diva-127449OAI: oai:DiVA.org:umu-127449DiVA: diva2:1046307
Educational program
Programmet för Systemvetenskap
Supervisors
Examiners
Available from: 2016-11-17 Created: 2016-11-13 Last updated: 2016-11-17Bibliographically approved

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Type fulltextMimetype application/pdf

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Social SciencesInformation Systems, Social aspects

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