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Customer-based destination brand equity modelling: The role of destination resources, value-for money and value-in-use
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)ORCID iD: 0000-0003-3964-2716
Mid Sweden University, Faculty of Human Sciences, Department of Tourism Studies and Geography. (ETOUR)
2017 (English)In: Journal of Travel Research, ISSN 0047-2875, E-ISSN 1552-6763Article in journal (Refereed) In press
Abstract [en]

This study contributes to the development of knowledge on transferring the concept of customer-based brand equity to a tourism destination context. Keller’s (2009) brand equity pyramid is utilized as the comparison framework to reveal similarities but also overlaps, differences and gaps on both the conceptual and measurement level of existing brand equity models for destinations. Particularly, the inner core of the model depicts the complex mechanisms of how destination resources transform into benefits for tourists overlooked by prior research. This study proposes a customer-based brand equity model for destinations, which consists of five dependent constructs, including awareness, loyalty, and three destination brand promise constructs constituting the inner core of the model, namely, destination resources, value-in-use and value-for-money. The model was repeatedly tested for the leading Swedish mountain destination Åre, by using a linear structural equation modelling approach. Findings confirm the path structure of the proposed model.

Place, publisher, year, edition, pages
Sage Publications, 2017.
Keyword [en]
destination branding, customer-based brand equity, destination resources, value-for-money, value-in-use, destination loyalty
National Category
Economic Geography
Identifiers
URN: urn:nbn:se:miun:diva-29223OAI: oai:DiVA.org:miun-29223DiVA: diva2:1045119
Available from: 2016-11-08 Created: 2016-11-08 Last updated: 2016-11-08Bibliographically approved

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Fuchs, Matthias
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