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Can I trust you?: The importance of trust when doing business on P2P online platforms
Kristianstad University, School of Health and Society.
Kristianstad University, School of Health and Society.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This report has focused on how important a buyers eWOM is compared to his/her visual information when sellers decide if they can trust this buyer. A focus company was Airbnb, an online P2P platform where private individuals can rent out their living quarters to other private persons. The method involved sending out online web surveys to approximately 200 students in Högskolan Kristianstad. Results from these surveys suggests that a buyer’s eWOM and visual information had little or no impact upon if a seller decides to trust this buyer or not. The variable that had the most significant impact upon trust and thus the host’s intention to rent was the variable risk propensity. 

Place, publisher, year, edition, pages
2016. , 52 p.
Keyword [en]
Collaborative consumption, Trust, P2P, Reputation, Online market, Shared Economy
National Category
Economics and Business
URN: urn:nbn:se:hkr:diva-16225OAI: diva2:1044170
Subject / course
International business and marketing
Educational program
Degree of Bachelor of Science in Business and Economics
Social and Behavioural Science, Law
Available from: 2016-11-03 Created: 2016-11-02 Last updated: 2016-11-03Bibliographically approved

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