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QR code awareness in Stockholm, Sweden
RISE, Swedish ICT, SICS.
Number of Authors: 3
2011 (English)Report (Other academic)
Abstract [en]

This tech report describes the findings of a street survey on awareness of QR codes (2D barcodes) of the general public in Stockholm, Sweden. 108 passers-by were surveyed. Of these participants, a large majority (77%) did not recognize a QR code, and 8% reported seeing such a code before, but did not know it could be scanned using a mobile phone app. Only 15% knew what the shown QR code was, and that it could be read using a QR code reader on a mobile phone. The awareness of QR codes by the general public could be considered rather low, and their utility in Swedish public settings is currently debatable.

Place, publisher, year, edition, pages
Kista, Sweden: Swedish Institute of Computer Science , 2011, 10.
SICS Technical Report, ISSN 1100-3154 ; 2011:12
National Category
Computer and Information Science
URN: urn:nbn:se:ri:diva-23934OAI: diva2:1043012
Mobile 2.0
Available from: 2016-10-31 Created: 2016-10-31 Last updated: 2017-01-03

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