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Tourism ecolabels in the Nordics: En kartlegging om hvilke miljømerker som brukes på turistdestinasjoner nasjonalt og forslag til fortsatt arbeid for å fremme nordiske bærekraftige turistdestinasjoner.
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2016 (English)Report (Other academic)
Abstract [en]

Tourism in the Nordic countries has a competitive eco advantage in e.g. strict environmental laws, sustainability destination concepts implemented, flags for clean beaches, certified eco restaurants and accommodation providers eco/sustainability certified. However, there seems to be a need for coordination of efforts done, that very well could also present an opportunity for growth. One option could be to design a sustainable destination system, like in Iceland and Norway. The customer only needs to look for one brand – the destination brand. Another option could be to work with stakeholders and create a platform for ecotourism, like VisitNorways Green Travel. It could include best practices and be used as a marketing channel, in particular for SME’s.

This report gives you an overview of the different ecolabel tourism systems identified in the Nordic countries and presents a systematic background for the above recommendations.

Place, publisher, year, edition, pages
Copenhagen: Nordisk Ministerråd, 2016. , 18 p.
Nordiske Arbejdspapirer, 2016:911
National Category
Environmental Management
Research subject
Northern Dimension; Environment; Rural environment; Nature; Sustainable development; Green growth; Business; Tourism; Creative industries; Employment; Arctic
URN: urn:nbn:se:norden:org:diva-4660DOI: 10.6027/NA2016-911OAI: diva2:1042523
Available from: 2016-10-31 Created: 2016-10-31 Last updated: 2016-10-31

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