Lav Förening: Service design: lichen study, farm innovation and enterprise framework for re-active rural cultural landscape
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis [Artistic work]
I start this project as my master degree project which is the last assignment during my graduate education in Sweden. I own the bachelor degree in industrial design which is the beginning I ponder in a designer’s way. With the accumulation of my knowledge and study, I am willing to attempt different design fields in sustainable perspective, like product design, furniture design, exhibition design and service design. The working and study experiences provide valuable resources for me to recognize self. And the environment in Swedish society also is a school to acquire knowledge and know the world. The project, Lav Förening, was born in these contexts.
The main study fields: Rural depopulation was addressed as a global issues in economical, ecological, socio-political and cultural contexts in sustainability perspectives. The rural economic stagnation can be restore by government policy support. However, the disappearance of cultural landscape would cause irreversible loss. With case studies and fieldwork in Varshult, I define my study field in service design involving lichen study, farm innovation and enterprise framework for re-active rural cultural landscape. It is a proposal, through figuring out local renewable resource (lichen) and integrating stakeholders’ framework, to create an attractive community for rural part-time residents and young active citizens to participate. In order to complete the concept, there are six fields need to be study: depopulation and sustainable rural development, cultural landscape, lichen and essential oil, community agriculture and Boda Glass Factory.
The major findings of my study: The service in this project is human centered. Through studying Maslow's hierarchy of needs, I analyze the needs of my target group. For the target group in Lav Förening, rural part-time residents and young active citizens, they have a good living conditions and enough spare time for their interests and pursuits. For the organizers and land owners, we are concerning the social phenomenon, rural depopulation, and we devote ourselves to figure out the opportunities to solve the problems and keep the rural cultural landscape alive. We pursue a higher level of psychological, belonging, esteem and self-actualization needs. There are six programs on lichen journey based on the needs study: Varshult visiting & lichen planting, bottles making, lichen collection essential oil extraction & tincture making, handmade workshop and market & exhibition. The proposal will be presented with visualizations and evidences.
The Lav Förening service proposal need to be refined continually. It shows an opportunity to oppose rural depopulation in design field. It is a practice for me to analyze a complicated framework and present it. The design process and report have recorded the development and exploration on my design study.
Place, publisher, year, edition, pages
2016. , 125 p.
Service design, Rural depopulation, Sustainable development, Cultural landscape, Lichen community
IdentifiersURN: urn:nbn:se:lnu:diva-57536OAI: oai:DiVA.org:lnu-57536DiVA: diva2:1039153
Subject / course
Design, Master Programme, 120 credits
2016-10-17, 11:24 (English)
Lilja, PetraSandberg, FredrikVajde, Johan