Conclusions: Glocal pharma and the Swedish Viagra man
2016 (English)In: Glocal Pharma: International Brands and the Imagination of Local Masculinity / [ed] Ericka Johnson, Ebba Sjögren and Cecilia Åsberg, New YOurk: Routledge, 2016, 99-107 p.Chapter in book (Refereed)
In this book we have been looking at how pharmaceuticals are localized in a specific context: in Sweden, with its well-developed, Northern/Western medical system and the welfare policies that provide this medical system at very little point-of-contact cost to the majority of people living there.
Place, publisher, year, edition, pages
New YOurk: Routledge, 2016. 99-107 p.
Gender Studies Social Sciences Interdisciplinary
IdentifiersURN: urn:nbn:se:liu:diva-132191DOI: 10.4324/9781315585185ISBN: 9781472481634 (Print)ISBN: 9781315585185ISBN: 9781317126799 (pdf file)OAI: oai:DiVA.org:liu-132191DiVA: diva2:1039066