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Conclusions: Glocal pharma and the Swedish Viagra man
Linköping University, Department of Thematic Studies, Technology and Social Change. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0001-5041-5018
2016 (English)In: Glocal Pharma: International Brands and the Imagination of Local Masculinity / [ed] Ericka Johnson, Ebba Sjögren and Cecilia Åsberg, New YOurk: Routledge, 2016, 99-107 p.Chapter in book (Refereed)
Abstract [en]

In this book we have been looking at how pharmaceuticals are localized in a specific context: in Sweden, with its well-developed, Northern/Western  medical system and the welfare policies that provide this medical system at very little point-of-contact cost to the majority of people living there.

Place, publisher, year, edition, pages
New YOurk: Routledge, 2016. 99-107 p.
Global Connections
National Category
Gender Studies Social Sciences Interdisciplinary
URN: urn:nbn:se:liu:diva-132191DOI: 10.4324/9781315585185ISBN: 9781472481634 (print)ISBN: 9781315585185 (print)ISBN: 9781317126799 (print)OAI: diva2:1039066
Available from: 2016-10-21 Created: 2016-10-21 Last updated: 2018-01-14Bibliographically approved

Open Access in DiVA