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Corporate Identity, Corporate Branding and Brand Image
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
Linnaeus University, Faculty of Business, Economics and Design, Linnaeus School of Business and Economics.
2016 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.

Place, publisher, year, edition, pages
2016. , 63 p.
Series
Linnaeus University Dissertations
Keyword [en]
Corporate identity, Corporate branding, Brand image, Organizational culture.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:lnu:diva-57516OAI: oai:DiVA.org:lnu-57516DiVA: diva2:1039055
Subject / course
Business Administration - Marketing
Educational program
Marketing, Master Programme, 120 credits
Supervisors
Examiners
Available from: 2016-10-21 Created: 2016-10-21 Last updated: 2016-10-25Bibliographically approved

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Khan, Muhammad GhayourKhan, Omar
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Linnaeus School of Business and Economics
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