Corporate Identity, Corporate Branding and Brand Image
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
This dissertation aims to address the research gap which was evident on the apparel industry. The authors identified that additional research is required on how corporate identity influences the designing of a brand image on apparel industry. In order to address the gap the authors first formed a research model based on literature review or secondary data. Later on, primary data was collected through qualitative research method from 14 garments companies in Pakistan. Moreover, the primary data and secondary data was synthesized in order to analyze and conclude the research.The finding shows that the communication is a main issue when forming the brand image and it must be in line with the corporate identity in order to form a successful brand.
Place, publisher, year, edition, pages
2016. , 63 p.
Linnaeus University Dissertations
Corporate identity, Corporate branding, Brand image, Organizational culture.
IdentifiersURN: urn:nbn:se:lnu:diva-57516OAI: oai:DiVA.org:lnu-57516DiVA: diva2:1039055
Subject / course
Business Administration - Marketing
Marketing, Master Programme, 120 credits
Mostaghel, Rana, Dr
Pehrsson, Anders, Professor