Change search
ReferencesLink to record
Permanent link

Direct link
Digital fashion - how and when?
University of Borås, Faculty of Textiles, Engineering and Business.ORCID iD: 0000-0001-6897-0394
2016 (English)Conference paper (Refereed)
Sustainable development
The content falls within the scope of Sustainable Development
Abstract [en]

Virtual Reality and 3D systems are widely in use in many industries, both for design and marketing. Automobiles are designed by 3D systems, and the same images are further used in sales promotion and also in sales configurations. 3D design systems are also used by several fashion companies. But only a few go beyond that and present virtual products in web sites and in configurator applications like the famous Sales Wall by Adidas, which is regarded to be the company at the forefront in virtualization in fashion.

3D software solutions are widely available. Lectra offers tools for designers while Browzwear, Optitex and Clo3D go further by integrating the 3D designs to sales configuration solutions including moving avatars. The Korean golf wear manufacturer Elrod organizes virtual cat walks for presenting their garments, where nothing, i.e. models (avatars), garments, cat walk and scenery, is real. The visual quality of avatars and garments improves continuously. Furthermore, such systems make customized e commerce possible.

The aim of the recently completed Horizon 2020 funded project 'fromROLLtoBAG' was to create an integrated consumer driven local production system with the help of virtual design and digital manufacturing. Consumers connected with mobile devices can customize the avatar, insert own measurements and virtually try on garments from suppliers’ collection. Once done the order is transferred to a local manufacturer which with digital printing, cutting and unit assembly produces the product and ships to the customer in one day. Besides offering digital market place to brand companies, the objective of the project was to bring garment production back to Europe.

Place, publisher, year, edition, pages
Dubrovnik, Croatia, 2016.
Keyword [en]
Digital sales and manufacturing, consumer driven local production, virtual design, digital sales configurations, digital fashion
National Category
Engineering and Technology
Research subject
Textiles and Fashion (General)
Identifiers
URN: urn:nbn:se:hb:diva-11048OAI: oai:DiVA.org:hb-11048DiVA: diva2:1038400
Conference
The 8th International textile, clothing & design conference - Magic World of Textiles (ITC&DC),Dubrovnik, October 2-5, 2016.
Available from: 2016-10-18 Created: 2016-10-18 Last updated: 2016-10-26Bibliographically approved

Open Access in DiVA

fulltext(594 kB)19 downloads
File information
File name FULLTEXT01.pdfFile size 594 kBChecksum SHA-512
2b66cdb02e52ec879abf8eedd4f7a1f163b12f258862ab13efdf22841419594a108acdcbab5581a403775fe71f5e6424ca2ac949a8af0f357015c01eff03084a
Type fulltextMimetype application/pdf

Search in DiVA

By author/editor
Mattila, Heikki
By organisation
Faculty of Textiles, Engineering and Business
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 19 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 240 hits
ReferencesLink to record
Permanent link

Direct link