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How to choose and how to watch: an on-demand perspective on current TV practices
RISE, Swedish ICT, SICS. Userware.
RISE, Swedish ICT, SICS. Userware.
RISE, Swedish ICT, SICS. Userware.
Number of Authors: 3
2010 (English)Report (Other academic)
Abstract [en]

In Sweden, digital TV services have until very recently not been accessible to most people through the TV set. At the same time, TV channels offer more and more content on the web and the majority of the population has access to high-speed internet connections. A web survey aimed at investigating attitudes and behavior related to on-demand TV was distributed in December 2008 to 52 households in an experimental, open (operator neutral) access network in Sweden. Questions were posed on TV arrangements, habits and attitudes; social aspects of TV watching; watching film or TV on-demand; and watching film or TV using the computer. Complementary interviews were also performed with participants that were not part of the experimental environment. Results show that participants in the studies understood and felt a need for time-shift and on-demand TV services: time-shift needs for re-scheduling, catch-up and repeats were expressed as well as on-demand needs for movies and for accessing otherwise unavailable TV content. Support for on-demand TV could also be found in that subjects reported little need for viewing TV content according to a broadcast schedule, with the main exception of news, sports events and other live broadcasts.

Place, publisher, year, edition, pages
Kista, Sweden: Swedish Institute of Computer Science , 2010, 6.
SICS Technical Report, ISSN 1100-3154 ; 2010:03
Keyword [en]
Television, interactive television, IPTV, on-demand, TV watching, user studies
National Category
Computer and Information Science
URN: urn:nbn:se:ri:diva-16016OAI: diva2:1038040
Available from: 2016-10-18 Created: 2016-10-18

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