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Bland krukor och fat: Utveckling av en webbplatsprototyp för det lilla B2C e-handelsföretaget
University of Borås, Faculty of Librarianship, Information, Education and IT.
2016 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The ceramist and the web : Development of a website prototype for a small B2C e-commerce business (English)
Abstract [en]

This report describes the process of developing and evaluating a prototype for a user friendly, experience based B2C (business to consumer) e-commerce business for a small company that manufactures and sells ceramic art handicrafts. The prototype was developed from scratch since the ceramist did not have a website prior to this project. This project adopted a user-centred approach which means that the needs of the future users of the website was considered throughout the entire project. Another goal was that the website should be exciting, creative and useable. Lastly, the website should be able to mediate the unique point of view of the artist. This project was inspired by the four principles of interaction design. The future users of the website was involved during the initial phase of the project through interviews and also during contextual inquiry sessions to evaluate the prototype. The initial phase revealed that the users needed a website that was easy to navigate, that the website should be aesthetically pleasing and that the content of the website had to be easy to access. Based on the needs that was established in the initial phase a prototype was built. The evaluation of the prototype revealed issues with the main navigation, and that the user experience didn’t meet the goal set by the stakeholder. This led to an iteration of the design process which resulted in a new proposed design with a corrected navigation and a more interesting layout for a more exciting user experience.

Place, publisher, year, edition, pages
2016. , 83 p.
Keyword [sv]
B2C e-handel, användarcentrerad design, användarupplevelsen, upplevelsebaserade webbplatser, interaktionsdesign
National Category
Information Systems, Social aspects
URN: urn:nbn:se:hb:diva-10856OAI: diva2:1032969
Subject / course
Informationsarkitektur - Webbredaktör
Social and Behavioural Science, Law
Available from: 2016-10-18 Created: 2016-10-05 Last updated: 2016-10-18Bibliographically approved

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