Användarupplevelse vid bostadsköp på webben: En utvärdering av Derome Mark & Bostads webbplats
Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
User experience during purchase of residence on the web (English)
The aim of this study was to find aspects for improvement of the user experience on the website of the company Derome Mark & Bostad, a company that builds and sells houses and apartments. Before this study no such evaluation had been done on the website, and the company did not know their customer very well.
For the evaluation the methods Contextual Inquiry (CI) and survey were used. For the CI:s the participants performed a number of tasks on the website, while giving feedback on the website. The survey was designed to involve the aspects that came up in the CI:s, and it was sent out to former customers.
The most important aspect on the website for the participants was the information. This included information on price and size, and pictures. Overall the participants wanted a bit more information and more complete information. The second most important aspect was the information architecture. The menu was an important feature here, one that needed to be improved. Long pages with text were also a problem.
Third came the design of the website. This was important both for the feel of the site, which in this case was nice and modern, and to help make important information clearer. What the website lacked a bit in this aspect was a more consistent and neat layout.
Last in the study, suggestions were made on how these aspects on the website can be improved, based on the results of the CI:s and survey.
Place, publisher, year, edition, pages
, Examensarbete: Webbredaktör, 2016:7
Användarupplevelse, Bostadsköp, Webbevaluering, Information, Informationsarkitektur, Design, Contextual Inquiry, Enkät
Information Systems, Social aspects
IdentifiersURN: urn:nbn:se:hb:diva-10855OAI: oai:DiVA.org:hb-10855DiVA: diva2:1032963
Derome Mark & Bostads
Subject / course
Informationsarkitektur - Webbredaktör