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Bank employees' perception about implementation of e-banking in Iran: a comparison study among governmental and private banks
2007 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Emergence of IS in banking industry is growing rapidly. In Iran as a developing country with high interest on developing use of IT on different businesses specially in banking industry, functional aspects of service quality in transmission process to e-banking seems to be neglected while technological aspects has been propagated rapidly. The study is trying to enlighten one of the workforce issues in banking industry of Iran with the hope that such an attempt provides ground for more attentions on functional aspects of service quality in e-banking approach by bank managements. Models used to study attitudes and perceptions in psycho –sociology domain has been implemented to study banks employees’ perceptions about implementation of e-banking in Iranian banks. Belief constructs examined as predictor of behavioral intention and adoption of employees with e-banking services and channels. Belief constructs in the model were Relative Advantage of e-banking, Compatibility of it with the working environment, Perceived complexity of implementation of e-banking, Subjective norms effective on their intention, facilitating conditions in their environment and perceived self-efficacy of the employees. PLS(Partial Least Squares) technique was conducted to examine relative importance of beliefs construct from the data which was extracted from 200 questionnaires distributed among employees of two governmental and two private banks on different levels from rank and files. The results showed that relative advantages and perceived self efficacy on both type of banks are significant predictors of behavioral intention, while Subjective norms is another effective construct on governmental banks and perceived Complexity is one of the determinant construct on formation of perception in private banks.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Bank Employees, Perception, Intention, Private, banks, Governmental banks, E-banking, Iran
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-59330ISRN: LTU-PB-EX--07/038--SELocal ID: fdc6c2b8-b117-4afe-bea1-10a903aa7b17OAI: diva2:1032717
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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