Setting up a Market Intelligence Programme: A Case Study at LKAB Minerals
Independent thesis Advanced level (professional degree), 20 credits / 30 HE creditsStudent thesis
Purpose: The aim is to find how a company within the industrial minerals market is workingwith MI, find problems and possibilities and provide recommendations regardingfurther development of the programme.Methodology: The data was collected through and internal questionnaire and was complementedwith semi-structured interviews, with questions created based on the literatureoverview.Conclusion: The key characteristics of MI programs within the industrial minerals market is thatthe scope has a tendency of becoming to broad, making prioritization even moreimportant, also, decentralized intelligence organizations is more probable in thesemarkets, making the companies more dependent on a healthy intelligence culture.Decentralization and the highly heterogeneous business environment means thatoutsourcing of activities is more probably in these organizations.The case company were in the set-up phase of the intelligence program, andanalysis was provided regarding the key success factors for setting up a MIprogramme: Scope, process, deliverables, tools, organization and culture, all factorsshowing great room for improvement and potential for the future of the MIprogramme.
Place, publisher, year, edition, pages
2015. , 94 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik, market intelligence, industrial minerals, competitive intelligence, Business intelligence, marketing intelligence
IdentifiersURN: urn:nbn:se:ltu:diva-58961Local ID: f8388250-4615-4927-a8f0-9b83b67654aeOAI: oai:DiVA.org:ltu-58961DiVA: diva2:1032349
Subject / course
Student thesis, at least 30 credits
Industrial and Management Engineering, master's level
Validerat; 20150820 (global_studentproject_submitter)2016-10-042016-10-04Bibliographically approved