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Developing an internet based communication strategy: an evaluation of a decision support system
2003 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

The objective with this thesis is to investigate how Hands should develop an Internet based communication strategy for its decision support system AtlanticTM. This investigation was conducted through a case study and the methods we used were theory search and interviews. The results of the study show that the customers do not use the website regularly, therefore we do not recommend Hands to use the Internet as a single communication tool. Instead, we give Hands a recommendation to develop its classic marketing in form of participation in trades, advertising in technical magazines and sponsor itself on the Internet. Additionally, the interviews show that the customers? opinion of the product is overall positive regarding the user interface, the usability, and the user friendliness.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, marketing, customer value, decision support system, user, interface, usability, user friendliness, marknadsföring, Internet, beslutstöd, e-handel, e-commerce
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-58682ISRN: LTU-DUPP--03/01--SELocal ID: f40b9608-d18c-4148-b38b-57d0e5f7a627OAI: diva2:1032070
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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