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Relationship portfolio management: case of corporate banking
2008 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

After about three decades, it is a few years that Iranian banking industry is experiencing a more competitive market after the entrance of private banks to the market. Different objectives of a bank can be summarized to the optimized resource allocation between different customers. For achieving this objective, a very first step is defining a framework that can distinguish between different categories of customers. For developing such a framework, three main areas were identified within literature. These three areas include Relationship Portfolio Models, Network Theory and Business Banking Relationships. After reviewing these three areas, an initial model was extracted that was examined by several interviews with banking experts in Parsian Bank, Iran. After finalizing the model, a small sample group of corporate customers were chosen and relevant data were gathered. By using the MCDM (Multi-Criteria Decision Making) technique of PROMETHEE this customers were ranked based on the variables and their relevant indicators.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, Banking, portfolio theory, relationship management, network, theory, business-to-business marketing, corporate banking
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-58660ISRN: LTU-PB-EX--08/077--SELocal ID: f3bd712a-4972-4bc0-8bd9-3f85c110bf02OAI: diva2:1032048
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

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