Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The relationship between foreign market expansion strategies and foreign market entry strategies for SMEs
2008 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The increased developments of technology and falling barriers of trade have been encouraging companies all over the world to internationalize. Not only multinational companies but also small and medium-sized enterprises succeed in conducting business on foreign markets. When deciding to internationalize, small and medium-sized enterprises face the need to develop a foreign market expansion strategy as well as a foreign market entry strategy. Market expansion strategies treat of the amount of markets to enter and the temporal approach chosen. The main strategies are country diversification and country concentration. A market entry strategy contains the level of commitment of resources planned for each market. Typical entry modes are export and foreign direct investment. This research explains the interrelations within and between market expansion strategies and market entry strategies. Our aim was to gain deeper understanding about the possibilities for small and medium-sized enterprises to combine market expansion with market entry strategies. For that we conducted a case study of a Swedish firm that is active on international markets. As a result we found out that the combination of market expansion and market entry strategies can diverge from theory. An important factor affecting a firms choice of strategies is the financial background.

Place, publisher, year, edition, pages
2008.
Keyword [en]
Social Behaviour Law, market expansion strategy, market entry strategy, internationalization, small and medium-sized enterprises, export, foreign direct investment
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-58600ISRN: LTU-CUPP--08/122--SELocal ID: f2ed604c-054c-4993-8177-ead8fa0ef135OAI: oai:DiVA.org:ltu-58600DiVA: diva2:1031988
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(683 kB)681 downloads
File information
File name FULLTEXT01.pdfFile size 683 kBChecksum SHA-512
5c95bd306c56cbfea1ff245d0ed5254319160b021d8d2e9dba3c03adcc4a8918b2435c797ff03ca4a07b6cf7ea17b4b48ebeb50184012dcf742e3c0192f85085
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 681 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 39 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf