Change search
ReferencesLink to record
Permanent link

Direct link
E-Loyalty: companies secret weapon on the Web
2005 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Customer's loyalty is becoming an area of great interest for companies. The rapid development of technology and internet has diverted company's direction to retain e-loyalty. Customer loyalty has a direct impact on the revenue and profitability of a company. The website interface plays an imperative role in customer e-loyalty. An interactive and content full website creates added value and highly motivate customer repeated visits (Thelwall, 2000). In first chapter, we will briefly discuss the concept of customer e-loyalty and importance of website design in Business to Consumer (B2C) context and why customer eloyalty and effective website design is essential for company's long-term profitability.

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, e-loyalty, e-commerce, webdesign
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-58524ISRN: LTU-PB-EX--05/05--SELocal ID: f1a00753-4624-4c6a-a4f4-08628a0ded87OAI: diva2:1031912
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(731 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 731 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link