Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Importance of Web site design and customer support services in online purchase
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to provide a deeper understanding on the role of Website design in online purchase. Multiple case study method was chosen and two web sites from Pakistan were selected as cases for this research study which are doing business online. Data is collected through observations and from interviews. Four customers of these web sites were interviewed from United States and United Kingdom in order to find out detailed information about customer services. This study identifies important elements of web site design which are undertaken by users while interaction with the web sites, keeping in mind two important aspects of the websites, ease of use and customer confidence. Moreover, the perceptions of customers about services of the web site are described. Finding and conclusions of this research thesis indicates that there are several important factors to be considered while designing a web site, and different variables were found important in enhancing customer services through web.

Place, publisher, year, edition, pages
2008.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-58115ISRN: LTU-DUPP--08/004--SELocal ID: eb18c16c-0caf-4218-99aa-83421b20c5e3OAI: oai:DiVA.org:ltu-58115DiVA: diva2:1031503
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, master's level
Examiners
Note
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1485 kB)35 downloads
File information
File name FULLTEXT01.pdfFile size 1485 kBChecksum SHA-512
264bbc2cf2e550facd08dcf9d51754ee03b0ffec806cdab88f125a4070bd9caad50a2f5bbc563a5cade1848799516b3a5a56c7834a21dfeead6ce71788f1f573
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 35 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 34 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf