Change search
ReferencesLink to record
Permanent link

Direct link
The Contribution of Special Events for Territorial Marketing: A Case Study of Luleå Expo
2011 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The increased competition between cities, regions and countries has led to the development of a relatively new concept known as territorial marketing. These territories compete for investments, resources, labour, residents and tourists etc. In the process of territorial marketing, local activities are coordinated to meet the demand of target customers. In order to sustain the current business and public support as well as attracting new investment, business, tourism or new residents, the territory may need to invest in appealing sub products, such as special events, to help the enhancement of the overall territory as a product. The purpose of this thesis has been to gain a deeper understanding on how special events can be used to constitute a part of territorial marketing. In order to achieve this purpose, a qualitative, single-case study was made on an event management company based in Luleå, Sweden. Data was collected by conducting a face-to-face interview with the project manager of this company. The findings of the study indicate that the hosting of special events can be a way of making the territorial marketing more successful, as the marketing efforts can reach out to a national as well as an international audience. Also, special events bring a direct as well as indirect impact on the local economy.

Place, publisher, year, edition, pages
2011. , 50 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik, Special Events, Territorial Marketing
URN: urn:nbn:se:ltu:diva-58068Local ID: ea6f51fe-e253-484e-a7a2-66dbc2ed7cacOAI: diva2:1031456
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Validerat; 20110617 (anonymous)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(885 kB)1 downloads
File information
File name FULLTEXT02.pdfFile size 885 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
Total: 1 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 5 hits
ReferencesLink to record
Permanent link

Direct link