Change search
ReferencesLink to record
Permanent link

Direct link
E-politics: the use of websites as a communication channel for political parties
2006 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Political parties have traditionally served their stakeholders through the traditional media of radio, television and the print media. However, with the advent of the Internet, there has been a paradigm shift from the orthodox method of information provision and communication to the use of web sites in serving stakeholders. This phenomenon provides a new opportunity for political parties to reach out to various stakeholders in new and exciting ways. The purpose of this study was to investigate how political parties are using the public (outer) Internet layer to serve stakeholder groups. To reach this purpose, three research questions were stated: How the objectives (benefits) of political party web sites can be described: how the stakeholders served on these web sites can be described: and finally how the web sites design can be described. To answer these research questions, four case studies (two political party websites from the US and two from Sweden) representing the left and right from each country, were investigated. In order to collect the data, direct observation/interaction with the web sites, as well as interviews with those within each party who were involved with the web site, were used. The findings indicate that political parties use web sites for information provision and communication purposes as well as campaign and fundraising activities. The findings also show that the stakeholders and the content of each web site differs from party-to-party as well as from country-to- country, indicating both a left vs. right (i.e. political) difference in such web sites exists, as does a U.S. vs. Swedish (i.e. cultural differences).

Place, publisher, year, edition, pages
Keyword [en]
Social Behaviour Law, e-politics, stakeholders, websites
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
URN: urn:nbn:se:ltu:diva-57969ISRN: LTU-PB-EX--06/14--SELocal ID: e9420cb8-fc42-41ef-8683-4d3dd4bb8107OAI: diva2:1031357
Subject / course
Student thesis, at least 30 credits
Educational program
Electronic Commerce, master's level
Validerat; 20101217 (root)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(2148 kB)0 downloads
File information
File name FULLTEXT01.pdfFile size 2148 kBChecksum SHA-512
Type fulltextMimetype application/pdf

Search outside of DiVA

GoogleGoogle Scholar
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

ReferencesLink to record
Permanent link

Direct link