Studying Changes in Corporative Society Retail Store Sales as a Result of Shelves’ Rearrangement and Promotions Based on Market Basket Analysis: An Assessment of Corporative Society Retail Store of Ministry of Finance During the Year 2014 - Tehran
Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Economic situations of societies have direct impacts on buying behaviors of the citizens. Iran inflammatory recession economy resulted in deduction of GDP. Government employees suffered more since the rate of inflammation was almost twice the size of their yearly raise. Therefore as a result the purchasing power of these families reduced drastically and even though the corporate society retail stores tried to keep the prices as low as possible, still there are goods expired and unsold. Retailers owned vast amounts of data however lack of technologies made these data hard to save and sort resulting in poor information extracted from those data. Introduction of new technologies helped data mining and data analysis majorly. Data mining a rather new concept have a positive impact on retail stores in various aspects from inventory to promotional strategies. Market basket analysis is a type of data mining and its best example for a very useful technique in finding affinities amongst items in consumer shopping baskets. Such information are basis for decision making process of marketing activities. This is a very new concept in Iran’s market and the idea of it being able to affect a homogeneous customers of a corporate society retail store seemed very interesting. The main objective of the thesis is to see how different products assortment interrelate and how to exploit these relations by rearranging. Mining association rules from transactional data will provide us with valuable information about co-occurrences and co-purchases of products. Such information can be used as a basis for decisions about marketing activity such as promotional support, inventory control and cross-sale campaigns.
Place, publisher, year, edition, pages
2016. , 52 p.
Social Behaviour Law
Samhälls-, beteendevetenskap, juridik
IdentifiersURN: urn:nbn:se:ltu:diva-57937Local ID: e8cf6eca-8783-47cb-aaf9-a90ab714a2c0OAI: oai:DiVA.org:ltu-57937DiVA: diva2:1031325
Subject / course
Student thesis, at least 30 credits
Business Administration, master's level
Validerat; 20160226 (marikav)2016-10-042016-10-04Bibliographically approved