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När eleven får kundfokus: Baksidan med en skola under relationsmarknadsföringsmässiga former
2014 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study has been to identify whether teachers at a secondary school in Norrbotten see themselves, according to theories in internal marketing, as marketers of themselves, their program and/or their school. The studies aim has been to identify whether this marketing assignment, the relationship the teachers have towards their students and factors of external pressure have led to conflicts in the ethical authority of office that grading means. And if this conflict can be a factor in creating grade inflation in the Swedish school system.

Place, publisher, year, edition, pages
2014. , 70 p.
Keyword [en]
Social Behaviour Law
Keyword [sv]
Samhälls-, beteendevetenskap, juridik
Identifiers
URN: urn:nbn:se:ltu:diva-57804Local ID: e6db4773-958e-4ea2-ad76-be002fa9e420OAI: oai:DiVA.org:ltu-57804DiVA: diva2:1031192
Subject / course
Student thesis, at least 15 credits
Educational program
Business Administration, bachelor's level
Supervisors
Note
Validerat; 20140812 (global_studentproject_submitter)Available from: 2016-10-04 Created: 2016-10-04Bibliographically approved

Open Access in DiVA

fulltext(1502 kB)66 downloads
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File name FULLTEXT02.pdfFile size 1502 kBChecksum SHA-512
c4b58b3ebeeef5b2ca16afc6a494f6371120d9a5b965946457bb4b46a2290dd72837039b55def0985eff171c1466263b040594eec6404704a26d8b142f4e59de
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf